Copywriting Portfolio
Bell Helmets SEO Web + Product Copy - B2C e-commerce product descriptions, SEO product page subheadings, title tag + meta description copy, evergreen landing page copy for Under The Helmet
RockShox Model Year 2023 Launch Campaign - Suspension forks and rear shocks product development stories for the SRAM Life Blog
RockShox Model Year 2023 Launch Campaign - Technical MTB product + components messaging development, web copy, brand storytelling + PR, product page copy, + more
Gait Happens Funnel Copy for Digital Products - Meta ads + direct response email sequence copy written for various online courses + products tailored to two separate audiences: health professionals/doctors + laypeople trying to improve the health of their feet/lower body (my relationship with Gait Happens is as a subcontractor through an agency)
Origin Physical Therapy 6-Month SEO Campaign + Blog Copy - Ongoing search engine results auditing + optimizing, keyword research + recommendations, updated old blog copy to improve SEO + created new blog copy based on keyword insights + SEO opportunities
LavaBox Portable Campfire Marketing Strategy, SEO Campaign + Blog Copy, Email Marketing Copy + Management - LavaBox's DTC website hit its first $100k revenue month the first month I took over their email marketing, our SEO blog campaign has generated tens of thousands of dollars in organic traffic monthly
Lunar Wellness + Nutrition Homepage Web Copy - Web copy audit + rewrite to improve conversion rates for a yoga, holistic nutrition, + personal training practice
Cocoon USA Website Launch - Creation of mini brand voice + messaging guide, SEO blog copy, + web + product copy adapted from the original Cocoon EU product descriptions + web copy for the modern US outdoor goods market + consumer
Gait Happens Sales Pages - Conversion sales page copy for Combating Bunions: Simple Exercises + Lifestyle Changes for Healthier Feet + Gait Happens 1:1 Virtual Consults telehealth service for functional foot health clinicians (my relationship with Gait Happens is as a subcontractor through an agency)
Testimonials:
“Chloe has a way with words. She expertly weaves a story from a handful of basic details, whether they are highly technical or soft and meaningful.
We worked with Chloe to launch RockShox’s new line-up of suspension forks, rear shocks, and their technologies. Our aim was to differentiate between each of the product’s use cases, while still being fun and engaging to read. That’s where Chloe’s storytelling came in for us—she took those cues and ran, delivering beautifully-crafted copy that told each use case in a story, blending fact with fun and engaging content. Chloe is also pleasant to work with—she takes feedback readily and integrates updates smoothly. She is eager to learn and deliver the best product possible. We’d happily recommend Chloe for any copywriting needs.”
— Sarah Walter, RockShox Technical Content Specialist, SRAM, LLC
“This has been a super fun experience and project to collab with Chloe on. Chloe has a sharp mind in the realm of articulation as well as thorough research abilities! She’s super easy to work with and I look forward to continuing our partnership.”
— Ty Rogers, HireUp LLC, Founder & CEO
“Chloe-Anne has been instrumental in the success of LavaBox thus far. We can see a clear uptick in sales when she publishes our newsletters and blogs. We have also seen a noticeable increase in sales through her SEO efforts. Our rankings in search have also benefited from her work.
Chloe has tackled a number of critical projects for LavaBox. As a startup, we required a multichannel digital approach to make the greatest online impact possible. Chloe not only helped design this plan but also helped execute each facet. To improve our search rankings, Chloe started a series of keyword-specific blogs. Each blog was curated for our target audience(s) yet remained topical and enjoyable. She was careful to make sure the information never felt contrived and echoed the brand’s voice.
Chloe-Anne also creates our newsletters and updates for our subscriber lists. We have seen a clear increase in sales since she began her email campaign.
Finally, Chloe has worked diligently to improve our backend metadata. This SEO drive has clearly improved our rankings.
Chloe is a delight to work with. Her easy-going nature allows for open dialog. She is a great listener and really took the time to understand how I wanted our brand to look and feel. She captured the “voice” of the brand perfectly. She makes her deadlines and is highly disciplined.”
— Joshua Thurmond, CEO, LavaBox Portable Campfire