Packages
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BRAND VOICE DEVELOPMENT
Iconic brands don’t happen by accident.
Pit Viper: Cheeky. All American. Down to party. Iconic.
Patagonia: Heritage. Planet > Profit. Impact driven. Iconic.
Boulder, Colorado: Outdoorsy. Health conscious. Conscientious. Climbs harder than you. Iconic.
What do they all have in common? Strategic brand voices, messaging, and positioning made them the iconic brands they are today.
✅ Start With Strategy: There will be Q&A forms, customer, competitor, and market research, major data mining, and a 90-minute strategy intensive via Zoom.
✅ Report of findings provided from said market, competitor, and customer research that can be used to inform future marketing efforts.
✅ Develop the unique brand voice that your ideal customers will come to know and love, tell stories that create brand evangelism, and position your products to stand out and sell out.
✅ Final Product: It’s all set in stone in a 10+ page fully designed Brand Voice and Messaging deck that you can share across departments, with freelancers, partners, and affiliates to assure your brand is well spoken for and accurately represented across all the ethers.
Starting Investment: $2,500
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EMAIL MARKETING
If you’re running an ecommerce site & you’re not using targeted email marketing, you’re losing tons of $$. Sad but true.
I take over your email marketing - end to end. You don’t have to worry about it. Period
✅ Maximize the lifetime value of your most dedicated customers.
✅ Nurture relationships with your subscribers & create brand evangelists.
✅ Stop letting leads slip through the cracks.
✅ Boost your monthly sales, significantly.
D2C only? Wholesale also? Managing relationships with affiliates, retailers, and multiple customer segments? No problem.
I build a customized email marketing strategy to serve your unique business model.
From ESP management to audience segmentation, copywriting, and automation. I ensure your brand is nurturing inboxes everywhere & maximizing ROI.
Starting Investment: $1,600/month
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COPY CACHE
The copy + content your brand needs, delivered to your inbox.
The seamless, stress-free path to ensuring consistent, high-quality content + comms.
Choose your own adventure:
✅ SEO Blog Posts: Capitalize on timely topics with blog posts that drive traffic to your website, boost SEO, engage your audience, expand on your products and offerings, and speak to your values.
✅ Web Copy: Search engine optimized web copy that stokes the flame and sells the goods while flaunting your brand’s special sauce front and center. Increase conversions and stand the f*ck out.
✅ Product Descriptions: Boring product descriptions suck. They leave money on the table and lead to excess customer service inquiries. Your brand deserves better. I write epic product descriptions that infuse mini moments of captivating storytelling to incite awe and excitement. They’re also thorough as heck and search engine optimized, always.
✅ 10-Hour Per Month Retainer: For ever-evolving copy + content needs.
Starting Investment: $450
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FRACTIONAL CMO
I come on board for 3+ months as your marketing partner and consultant.
Get ongoing, high-level marketing insight and strategy from a strategic marketing partner who has their hands in your business on an ongoing basis.
I dig deep into your business and integrate with your team to gain intimate knowledge of your brand’s inner workings, customer base, products, and everything in between.
✅ Biweekly 90-minute Zoom Strategy Sessions: Every business is different. Every month is different! We’ll get together to strategize the most highly impactful campaigns and initiatives in any given season. You can relax while I spearhead the efforts and follow up with detailed written action plans.
✅ My strategic and creative brain is yours to pick. Tech questions? Need campaign pitches or help updating your e-commerce site? Need a knowledgeable sounding board to bounce your wildest ideas off? I gotchyu.
✅ Project Management: I can help to source and hire the right freelancers for the task as needed or manage projects within your in-house team.
✅ 10 hours of copywriting and SEO deliverables included per month.
✅ Access to my reduced hourly rate for any additional deliverables you need that exceed what’s covered in the Fractional CMO retainer.
Starting at: $2,500/month
Minimum 3-month retainer required to book
Safety third. Then teamwork.
Let’s work together
Like what you see?
There’s more where that came from. Clickity clack the “Book My Project” button below to embark on this wild ride.
You’ll be asked to fill out a quick application. Once submitted, I’ll reach out to you within 48 hours to schedule a quick, casual, complimentary campfire consultation if it looks like we’re going to be a good fit.
P.S. If you got the Pineapple Express reference AND the Reel Rock reference above, we may have just become best friends. . .
. . . Do you want to go do karate in the garage?