Copywriting + Marketing Strategy

for expressive outdoor + lifestyle brands with heart

The marketing + messaging components your rising business needs to become an iconic brand

  • Stake a claim on page one of your ideal customer's search results + surf the organic traffic swell to your next revenue goal.

  • Write functional web copy that guides customers on a journey through your website + acts as your 24/7 salesperson.

  • Cultivate a cohesive brand with an iconic voice + messaging strategy that's all YOU, all the way through.

  • Nail down pain-free, automated sales funnels that continue the conversation with your audience while you're outside continuing to crush a new proj or PB.

SERVICES + OFFERINGS

Featured Clients

"Instrumental in the success of LavaBox thus far”

“Chloe-Anne has been instrumental in the success of LavaBox thus far. We can see a clear uptick in sales when she publishes our newsletters and blogs. We have also seen a noticeable increase in sales through her SEO efforts. Our rankings in search have benefited from her work.”

- Josh Thurmond, CEO, LavaBox Portable Campfire

Josh Thurmond, raft guide and CEO of LavaBox Portable Campfire makes hang-loose sign with hands while smiling, standing outdoors in front of a river.

40% OFF SMALL BUSINESS SATURDAY SALE

40% OFF SMALL BUSINESS SATURDAY SALE

Seach Engine Surge: An Organic Growth Workshop. SEO marketing recorded workshop for outdoor and active brands. Copywriter and marketer at table with laptop on it in natural, outdoorsy wood room surrounded by cacti.

Learn the tools + gain the confidence you need to implement front-end SEO practices that kickstart the SEO Snowball.

Move your website up in search engine results pages. Gain more visibility. Net qualified leads organically. Increase bookings + sales.

I’m Chloe

The Outdoor Writer Who “Gets It”

At least that’s what some of my clients have said about me.

There are tons of brilliant copywriters and marketers out there.

But hiring a generalist copywriter to market your brand to die-hard dirtbags and thru-hikers is like purchasing one of those gas station cappuccino machines to serve coffee to the savvy palates that walk into a craft coffee shop expecting a fresh, signature roast.

(They might just taste the bullsh*t in it. . . We don’t want that.)

I help you connect authentically with your intended audience in a handful of outdoor communities that I’ve spent much of my life steeped in.

Let’s talk climbing, public lands conservation, or debate the cost/benefits of ultralight backpacking gear.

I also have the beta on the best public bathrooms and showers in Moab. Ask away.

An outdoor desert landscape sprinkled with snow in Utah.

Are you afraid of sounding just like one of those generic outdoorsy brands?

I know you know the type.

Do phrases like, “The mountains are calling and I must go” make your eyes roll into the back of your head?

Typical outdoorsy verbiage like “Wild + Adventurous” is fine. . . But uninspiring + unremarkable.

There’s nothing wrong with any of that.

It just isn’t for you + your brand. Yeah, I get it.

Alright then, you’re in the right place.

⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️

Everyone + Their Mom (Go Mom!) Is Getting Out There + Getting After It

And that’s not a bad thing. We have a ton to learn from getting in touch with the natural world and ourselves in the process—but I don’t need to tell you that. You already know that I’m sure.

However, it is something to take into consideration when you’re building a brand in the outdoors, active, and wellness space. 

  • From 2020 to late 2022, the number of outdoor participants increased by 26%.

  • As of 2022, the worth of the global wellness market was $4.4 trillion. (PHEWW. 4.4 Trillion. And you thought the 14ers were huge!)

With this massive influx in participation comes brands on top of brands to meet heightened demand.

Plenty of businesses will get buried in the landslide.

You care too much about what you’re building to let it be mediocre. You want your business to become an iconic brand with a loyal community eager to support it.

You’re here to stand out.

You have a unique + proven product or service.

You’re providing a solution that’s of value to outdoorsy + active folks.

Now you need to connect to a wider audience. You need a sales funnel that drips leads down your pipeline on autopilot.

You need a strategic marketing partner.

You need a brand bold enough to support it.

Big. Brands Thrive.

I don’t mean “big” like your big box retailers + other evils on this Earth (just kidding. Kinda.). I mean brands that make a BIG impact — the kind you aspire to be. Those that stand upon a summit of values tediously cultivated + shared.

Your target audience will love your product but they’ll become evangelists for your brand.

Your goal is to stand out + make the trek to the top.

You’ve poured blood and sweat equity into the products you design or mastering the skills you teach others. You have a potent story to share but you’re not sure how to make the most of it.

You need messaging that moves an adventurous audience to act.