Messaging + Marketing
for expressive outdoor + active brands with heart
BECOME AN ICONIC OUTDOOR OR ACTIVE BRAND
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Ascend to the top of search engine results pages with SEO strategies that have you surfing the organic traffic swell to your next revenue goal.
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Flaunt functional, flavorful web copy that guides customers on a journey through your website + acts as your 24/7 salesperson.
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Cultivate a cohesive brand with an iconic voice + messaging strategy that's all YOU, all the way through.
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Nail down pain-free, automated sales funnels that continue the conversation with your audience while you're outside continuing to crush a new proj or PB.
Featured Clients
"Instrumental in the success of LavaBox thus far”
“Chloe-Anne has been instrumental in the success of LavaBox thus far. We can see a clear uptick in sales when she publishes our newsletters and blogs. We have also seen a noticeable increase in sales through her SEO efforts. Our rankings in search have benefited from her work.”
- Josh Thurmond, CEO, LavaBox Portable Campfire
DO IT YOURSELF SEO. LIMITED TIME OFFER.
DO IT YOURSELF SEO. LIMITED TIME OFFER.
New to SEO?
Not ready to invest in “done for you” services yet but still need your site to be seen? (Who doesn’t!?)
Learn the tools to implement on-page search engine optimization that starts a snowball effect of fast-growing organic traffic.
Gain the confidence + competence to move your website up in search engine results pages.
All on your own - in under 2 hours!
I’m Chloe
The Outdoor Writer Who “Gets It”
At least that’s what my clients have said about me.
There are tons of brilliant copywriters and marketers out there.
But hiring a generalist copywriter to market your brand to die-hard dirtbags and thru-hikers is like purchasing one of those gas station cappuccino machines to serve coffee to the savvy palates that walk into a craft coffee shop expecting a fresh, signature roast.
(They might just taste the bullsh*t in it. . . We don’t want that.)
I help you connect authentically with your intended audience in a handful of outdoor communities that I’ve spent much of my life steeped in.
Let’s talk climbing, public lands conservation, or debate the cost/benefits of ultralight backpacking gear.
I also have the beta on the best public bathrooms and showers in Moab. Ask away.
Are you afraid of sounding just like one of those generic outdoorsy brands?
I know you know the type.
Do phrases like, “The mountains are calling and I must go” make your eyes roll into the back of your head?
Typical outdoorsy verbiage like “Wild + Adventurous” is fine. . . But uninspiring + unremarkable.
There’s nothing wrong with any of that.
It just isn’t for you + your brand. Yeah, I get it.
Alright then, you’re in the right place.
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Everyone + Their Mom (Go Mom!) Is Getting Out There + Getting After It
And that’s not a bad thing. We have a ton to learn from getting in touch with the natural world and ourselves in the process—but I don’t need to tell you that. You already know that I’m sure.
However, it is something to take into consideration when you’re building a brand in the outdoors, active, and wellness space.
From 2020 to late 2022, the number of outdoor participants increased by 26%.
As of 2022, the worth of the global wellness market was $4.4 trillion. (PHEWW. 4.4 Trillion. And you thought the 14ers were huge!)
With this massive influx in participation comes brands on top of brands to meet heightened demand.
Plenty of businesses will get buried in the landslide.
You care too much about what you’re building to let it be mediocre. You want your business to become an iconic brand with a loyal community eager to support it.
You’re here to stand out.
You have a unique + proven product or service.
You’re providing a solution that’s of value to outdoorsy + active folks.
Now you need to connect to a wider audience. You need a sales funnel that drips leads down your pipeline on autopilot.
You need a strategic marketing partner.
You need a brand bold enough to support it.
Big. Brands Thrive.
I don’t mean “big” like your big box retailers + other evils on this Earth (just kidding. Kinda.). I mean brands that make a BIG impact — the kind you aspire to be. Those that stand upon a summit of values tediously cultivated + shared.
Your target audience will love your product but they’ll become evangelists for your brand.
Your goal is to stand out + make the trek to the top.
You’ve poured blood and sweat equity into the products you design or mastering the skills you teach others. You have a potent story to share but you’re not sure how to make the most of it.
You need messaging that moves an adventurous audience to act.